Marketing Activation is more commonly used for New Market Development. It requires campaigns to be executed to create awareness for a brand in a new area or territory. If its executed well and made interesting it connects well with the audience and translates into footfalls or higher sales for the brand.

Through market activation, we execute the brand campaigns, manage events and ensure brand awareness is generated in the specific territory. When a brand enters a new territory or region, its important to do a carefully planned Market Activation. It works in two ways. One is it targets path to purchase. And when its done well in multiple areas within a region or territory, the path to purchase eventually leads to path to profitability.

A New Market Activation is very different from the usual brand activations in the sense that it has to be executed well the first time, to create the right impact. And to enable this a reasonable amount of market research, competitor analysis and audience behaviour research needs to be undertaken. In todays digital marketing age, it also has to be in sync with Local SEO for the target customers to find the brand easily.

New Market Activation is important because every region and every geography comes with its set of learning and challenges. A well established brand in one country may not exactly see the same results with the same marketing methods. That’s where meticulous planning and execution comes in. At Logosouk, we ensure you market activation plans are executed well.

A well thought out plan can bridge the gap between an new entrant and an established competitor and help create inroads in a new territory.

Want to discuss your Market Activation plans? We will be happy to assist you with the execution of your plans. Talk to us for more details on how we can bring value to the table.