Modern Trade Activations are essentially Point of Sale (POS) Activations. It’s an activity to promote a brand within the Supermarket or Hypermarket to encourage sales. Typically for every product in a supermarket there are multiple brand options available. To gain the attention of the customer within the store requires innovative or ingenious ways of marketing. While there is a cost involved in this Modern Trade Activation it provides instant ROI with visible sales on the go. This can be separated into Activations for Modern Trade and General Trade popularly known as MT & GT.

General Trade (GT) is what we once called as Kirana Stores. The friendly neighbourhood stores. It is now called General Trade. They have limited area of coverage but play the role of an influencer for the brands since they almost know their customers personally. It’s a space that can be leveraged very well.

Modern Trade (MT) is typically used to refer to supermarkets and hypermarkets that retail Fast Moving Consumer Goods (FMCG) goods in much bigger formats with multiple product options. Its also referred to as organised retail and is gaining importance in cities and large towns.

Ways in which you can execute high impact Modern Trade Activation include:

1. Innovative Product Display & Better VM to improve visibility and brand recall.
2. Offer Attractive Prices & Offers to increase chances of impulse buying.
3. Try & Buy Offers that build confidence in the product for the customer.
4. Stand Out amongst other competing products on the shelf.
5. Build success within the store to create opportunities for other products to gain acceptability.

For all these to happen, a brand will require attractive and high-quality display collateral that includes Display Shelves, Danglers, Wobblers, Posters, Standees, Shelf Talkers etc. That’s where LOGOSOUK comes into the picture and provides you with unlimited options for brand building marketing collateral.

Want to create a brand presence with Modern Trade Activations? Talk to us for everything that you need for branding and marketing collateral.